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کلمات کلیدی: Customer Lifetime Value

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موارد یافت شده: 9

1 - An integrated model for customer equity estimation based on brand equity (چکیده)
2 - A Stochastic Approach for Valuing Customers in Banking Industry: A Case Study (چکیده)
3 - The impact of brand equity on customer equity (چکیده)
4 - Investigating the Effect of Brand Equity on Customer’s Lifetime Value (Household Goods of LG Company in Mashhad City) (چکیده)
5 - Customer lifetime valuation using real options analysis (چکیده)
6 - Classifying and Designing Customer's Strategy Pyramid by Customer LifeTime Value (CLV)(Case study: Shargh Cement Company) (چکیده)
7 - Customer Lifetime Value: Literature Scoping Map, and an Agenda for Future Research (چکیده)
8 - An Application of Discriminant Analysis for Measuring Customer Lifetime Value (چکیده)
9 - A Robust Optimization approach to Customer Equity Maximization (چکیده)